Creative strategist + brand writer
I come up with the ideas and write the words that bring them to life. Campaigns, brand voice, scripts, strategy. Across more categories than I can comfortably list.
Right now, I'm… at Xero.
I've spent the last coming up with ideas and writing the words that bring them to life. Campaigns, brand strategy, tone of voice, naming. Across more categories than I can comfortably list, which I already said in my own hero section but here we are.
I started in agencies, went in-house, and have been freelancing in and around it all ever since. Born in New Zealand, based in Melbourne. There's a tiny creative department in my head and I have to hire and fire people daily to keep the shareholders (me) happy. Don't ask me how it works.