Ideas + words for brands, products, and businesses.
Currently at Xero. (They're aware.)
I've spent 15+ years coming up with ideas and writing the words that bring them to life. Campaigns, brand strategy, tone of voice, naming. Across more categories than I can comfortably list.
Started in agencies. Went in-house. Now freelance around the lot. Born in NZ. Based in Melbourne. There's a tiny creative department in my head and I have to hire and fire people daily to keep the shareholders (me) happy.