Some small businesses are genuinely proud of being old-fashioned. The clock makers, the castle owners, the bloke who runs an actual penny-farthing museum. The thought: your business can be as old-school as you like, your accounting doesn’t have to be. A press, out-of-home and radio campaign that told their stories and positioned Xero as the most down-to-earth choice in a category full of slick SaaS-speak.