ANYTHING BUT ARCHAIC
ANYTHING BUT ARCHAIC
THE CHALLENGE
Some small businesses are genuinely proud of being old-fashioned. The clock makers, the castle owners, the bloke who runs an actual penny-farthing museum.
Some small businesses are genuinely proud of being old-fashioned. The clock makers, the castle owners, the bloke who runs an actual penny-farthing museum.
THE SOLUTION
The thought: your business can be as old-school as you like, your accounting doesn’t have to be. A press, out-of-home and radio campaign that told their stories and positioned Xero as the most down-to-earth choice in a category full of slick SaaS-speak.
The thought: your business can be as old-school as you like, your accounting doesn’t have to be. A press, out-of-home and radio campaign that told their stories and positioned Xero as the most down-to-earth choice in a category full of slick SaaS-speak.
BRAD’S INVOLVEMENT
Brad helped find the thought and write the campaign that ran on it. Then, he had to travel out to each business, tell their story and bring it to life. Ever been to a castle in the middle of nowhere before? Now Brad has.
Brad helped find the thought and write the campaign that ran on it. Then, he had to travel out to each business, tell their story and bring it to life. Ever been to a castle in the middle of nowhere before? Now Brad has.
SEE THE WORK
SEE THE WORK
THE WORK
