Concept · Script · Strategy

LeasePlan · TVC

The Art of Looking Busy

LeasePlan had made fleet management so efficient that fleet managers had, essentially, nothing left to do. Which is a great problem to have, and a deeply uncomfortable one if you're the fleet manager in question. We turned that awkwardness into the campaign itself. One film full of people doing a very convincing impression of looking busy. Which, if you've worked in an office, you'll understand completely. Made LeasePlan the category leader in fleet leasing.