THE ART OF LOOKING BUSY
THE ART OF LOOKING BUSY
THE CHALLENGE
LeasePlan had made fleet management so efficient that fleet managers had, essentially, nothing left to do. A great problem to have, and an awkward one.
LeasePlan had made fleet management so efficient that fleet managers had, essentially, nothing left to do. A great problem to have, and an awkward one.
THE SOLUTION
So that awkwardness became the whole campaign: people doing a very convincing impression of looking busy. A TVC-led platform that made LeasePlan the category leader in fleet leasing.
So that awkwardness became the whole campaign: people doing a very convincing impression of looking busy. A TVC-led platform that made LeasePlan the category leader in fleet leasing.
BRAD’S INVOLVEMENT
Brad helped turn an awkward problem into the whole campaign including TV, radio and outdoor. Once looking busy became the idea, the writing mostly wrote itself, which is rarer than it sounds, but much more fun.
Brad helped turn an awkward problem into the whole campaign including TV, radio and outdoor. Once looking busy became the idea, the writing mostly wrote itself, which is rarer than it sounds, but much more fun.
SEE THE WORK
SEE THE WORK
THE WORK
