MOMENTS OF BEAUTY
MOMENTS OF BEAUTY
THE CHALLENGE
Nobody goes into business to do their accounts. They do it for the other stuff: home before the kids are in bed, payroll covered this month, a clear invoice list on a Friday.
Nobody goes into business to do their accounts. They do it for the other stuff: home before the kids are in bed, payroll covered this month, a clear invoice list on a Friday.
THE SOLUTION
Xero named those small payoffs the Moments of Beauty, then built a quiet, specific film campaign around them, made to genuinely move people.
Xero named those small payoffs the Moments of Beauty, then built a quiet, specific film campaign around them, made to genuinely move people.
BRAD’S INVOLVEMENT
Brad helped name the idea and write the film, and campaign, around it. TV, outdoor, radio, social. You name it. It was a bit of Love Actually meets the accounting world, centred around a real human moment.
Brad helped name the idea and write the film, and campaign, around it. TV, outdoor, radio, social. You name it. It was a bit of Love Actually meets the accounting world, centred around a real human moment.
SEE THE WORK
SEE THE WORK
THE WORK
