DO YOURSELF A FAVOUR
DO YOURSELF A FAVOUR
THE CHALLENGE
Every small business owner already knows there’s a better way to run their admin. They just need someone to say it out loud, without being smug about it.
Every small business owner already knows there’s a better way to run their admin. They just need someone to say it out loud, without being smug about it.
THE SOLUTION
Xero’s Asia campaign did exactly that, across TV, radio and out-of-home. The highest-scoring work Xero had made, and it helped establish the brand across the region.
Xero’s Asia campaign did exactly that, across TV, radio and out-of-home. The highest-scoring work Xero had made, and it helped establish the brand across the region.
BRAD’S INVOLVEMENT
Brad helped crack the angle, write the campaign, and direct the spots along with all the other radio, outdoor, and photographic needs. This region had a distinct tone of voice and nuance which required a full lean on certain comedic parts. And boy did Brad and his team go there.
Brad helped crack the angle, write the campaign, and direct the spots along with all the other radio, outdoor, and photographic needs. This region had a distinct tone of voice and nuance which required a full lean on certain comedic parts. And boy did Brad and his team go there.
SEE THE WORK
SEE THE WORK
THE WORK
