T2 TEA
T2 TEA
THE CHALLENGE
T2 is a tea company in the same way a Ferrari dealer is a car company. Technically true, but completely missing the point. The brand had a loud, opinionated personality, and it needed words and a brand platform to match.
T2 is a tea company in the same way a Ferrari dealer is a car company. Technically true, but completely missing the point. The brand had a loud, opinionated personality, and it needed words and a brand platform to match.
THE SOLUTION
T2 got a voice as distinctive as its stores feel. An evolution of where it currently was, but a new brand reposition across tone of voice, packaging copy and campaign, without losing what made T2 Tea, T2 Tea.
T2 got a voice as distinctive as its stores feel. An evolution of where it currently was, but a new brand reposition across tone of voice, packaging copy and campaign, without losing what made T2 Tea, T2 Tea.
BRAD’S INVOLVEMENT
Brad helped shape the reposition and wrote the voice that carried it, packaging, emails, in-store messaging, social, and he got the illustrious job of coming up with the tea names themselves. You’re welcome, world.
Brad helped shape the reposition and wrote the voice that carried it, packaging, emails, in-store messaging, social, and he got the illustrious job of coming up with the tea names themselves. You’re welcome, world.
SEE THE WORK
SEE THE WORK
THE WORK
