ONE HIT WONDERS

To celebrate the end of financial year, we decided to look back at the one that was. To do that, we looked wayyyy back by creating unique AI inspired songs based on old-school music genres - highlighting every Xero customer’s strongest statistic for the year.

So if ‘Years on Xero’ was their strongest stat, we hit them with “Years Gone By”. We called these songs One Hit Wonders. They were then sent out in an email, with all their statistics for the year including a link to the song so they could sing a long.